TOKYO - Yamaha Motor ambition to increase the profit margin in Southeast Asia to 10 percent by the end of 2018. Currently, their margins just touched the figure of 8 percent.
Southeast Asia is the largest source of profits Yamaha. Its market share contributed to 60percent of total worldwide sales. No wonder they set high targets in this region.
However, this target will not be easy to achieve. Of external factors, the economic slowdown so why. Last year, for example, two-wheeler sales in Indonesia dropped by 22percent. Similarly, as reported by Nikkei.
Indonesia alone contributes to 35 percent of sales of Yamaha motorcycles globally. While in Vietnam, the Philippines and Thailand, the two-wheeler market continues to grow. Theywere enjoying the conditions.
Seeing this great potential and targets in the future, one of the strategies that will be done Yamaha is to improve efficiency, both in terms of production or product development.One of the efficiencies that will do is narrow down the platform. Currently, only 40 percent of the Yamaha line-up that uses the same platform. This amount will try to be increased to 60 percent at the end of 2018.Hiroyuki Yanagi, President of Yamaha, said that uniformity of this platform is also beneficial for consumers. "By developing a wide range of trendy models from a single platform, we can better respond to the needs of diverse customers," he said. With a single platform, the production cost can be reduced.While globally, by the end of 2018 Yamaha will try to achieve sales of 1.3 trillion yen, where operating profit that can be achieved at 74 billion yen. For that, they will also strengthen sales in other developing countries such as India and Brazil, as well as China.
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